Corporate Culture

　　May the world have a healthy, happy and honorable life.

　　- Mission, to become the world's leading brand of shoes, so that employees, customers, partners and shareholders can realize their dreams.

　　- To forge a national brand with our life, and strive for a stronger China.

　　- Core values: happiness, responsibility, quality, innovation and win-win.

　　Everything is oriented to the interests of customers.

　　Product concept health, comfort, innovation, quality.

　　Virtue and talent, professional and enterprising.

　　Our motto

　　Serious, fast, keep our promise, all depends on the result

　　- Solidarity, lead by example, self-examination, absolute obedience

　　Knowing is no power, trusting and doing is the power

　　Cultivate self-interest, filial piety is the top

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